The page that is most visited and contributes largely to Fatherly’s income is a listicle on gift ideas for 1-year olds. The style is straightforward and simply states what a specific toy does and how it contributes to children’s development.

Top Informational Page

The most popular informational content published by Fatherly is just a simple list article on riddles, no marketing, and affiliate links involved. However, it builds rapport and it shows how well the site knows its audience.

In fact, the top 5 keywords for Fatherly revolves around jokes and the one that makes them rank #1 on Google SERP is riddles for kids (7).

How Fatherly Makes Money

• Affiliate commissions
• Direct partnerships
• Display advertisements
• Published book
• Monetized YouTube account

Key Takeaways

Believe in your niche – Fatherly emerged in a time when men were not considered as part of the parenting process. Even after countless rejections, it continued to build its identity and modern dads are benefiting from it.

Engage audience – apart from the website, Fatherly established a presence in social media platforms. This increased audiences’ trust and drives more traffic to the site, something successful affiliate marketing websites must have. It boosts revenue too!

Be creative with content – Fatherly has been doing a great job with its topics, providing the audience with the right balance between informative and trivia content while sticking within its niche. This allows Fatherly to get as many organic keywords and traffic.