However, you can take it a step further by making it unique.

After all, users find a web address that spells or sounds similar to another one misleading. This scenario could also cause complications with the other site. For example, Flickr was forced to buy Flicker.com so that their users would not be redirected to the wrong site. So, how do you come up with a domain name? Well, it helps if you do the following:

1. Consider using a city or ccTLD (country-code TLD).

There is nothing wrong with using a traditional domain, like .com or .net. But it does make it harder because there's a higher chance of the name you want being taken by someone else, however sites like SmartChoiceDomains have some great domain names at realistic pricing. By limiting the scope within a specific city, country or region, this minimizes the list of similar sounding names. For example, names like .LONDON, and .SYDNEY or ccTLDs like Singapore's.SG.

1. Make it easy to spell.

If possible, use common letters. Try to avoid "p", "q", "x", and "z" in your web address. The important point is it should be simple enough to type. Visitors can be put off when they have to take the time to type a name correctly: this could reduce both visitors and your conversion rate.

1. Craft a memorable domain name.

No matter how great your site looks, it would be pointless if no one visits. And how do you expect people to check it out if they can't even remember its name? Make sure your domain name is catchy enough that it sticks in people's heads, like PennyByte.com or Billgy.com.

1. Narrow down your top keywords

Pick at least five of the most common keywords that apply to your business. Visit Crazy Domains, and search for domains including these words.

This will help you to find out which businesses have already taken the web addresses you are interested in. Through this process, you can simply add or remove prefixes, suffixes, and prepositions until you finally discover one that is available. This tactic could help you find which unique terms or phrases you can use.

1. Avoid applying SEO trends to your domain name.

Remember, SEO trends come and go, but your domain name is forever. And with search engines constantly updating their software algorithm, there's a risk that your site's rankings could drop simply because the trend it followed is no longer applicable. You can still apply SEO trends, of course, but they are usually more applicable to content and site navigation.

Additional tips:

• Make sure you are not infringing anyone else's name or trademark. You can visit USTPO and search your preferred domain name before you register.
• Keep it short. This can boost traffic in a number of ways. For example, because of the limited number of characters, it could easily fit in search engine results page.
• Make it relatable. Even though it is short, it should still reflect the true nature of your business.

These tips may seem easy but remember that you also have to factor in the niche, followers, and marketability. With these in mind, you can have a SEO-friendly domain name.

You have known for some time that you should be buying a domain name for your business, but you've been avoiding it because you couldn't decide on the name you wanted. Then, last night after several drinks with your friends, the answer struck like lightening. Thrilled at your sudden newfound certainty, you jumped behind the computer and did the deed.

Now, twelve hours later in the harsh light of day your brilliant idea has turned embarrassing-and expensive. In retrospect the domain name YourTooCrazy.Com doesn't seem like such a great advertisement for your psychiatric practice. Worse, so convinced were you that you'd thought of the name to end all names, you covered all the bases from Dot Com to Dot Zw. You are out some major bucks! Fear not, you have the right to change your mind.

ICANN (Internet Corporation for Assigned Names and Numbers, the governing body for domain names) policy clearly states that a registrar can return a domain within five days and get a full refund. Does that policy include the end purchaser of the domain? It should.

Or is that up to the discretion of the individual registrar? (I question this because I recently noticed that one of my competitors-who shall remain unnamed-claimed to be unable to make a refund) If it isn't at the registrars' discretion, then failing to return your purchase money within that time is illegal. If it is up to the discretion of the individual registrar and he either refuses to refund your money or says he can't, well then, you have at least learned that it might be in your best interests to do business with someone else.

Nor should you hesitate about calling your registrar and owning up to your lack of judgment. As always, the big boys have already abused this policy beyond anything you could have imagined, much less done. It's called domain tasting and they buy millions of domains at a time and test them for possible ad revenue; if it doesn't appear that the domain will at least support itself with this revenue, they return it. One of the larger registrars says that in one recent month, of 55 million domains purchased, almost 52 million were returned. So, you see, there is no need to feel sheepish; your indiscretion won't even be noticed.

If you buy from a private party make sure you read their return policy as they are all different, as most private party sellers do not follow the same guidelines of the big registrars like godaddy.