09/24/2021

How to Leverage Social Media to Showcase Your Voice Acting

How to Leverage Social Media to Showcase Your Voice Acting

Photo by Tracy Le Blanc from Pexels

 

Are you a voice actor looking to showcase your talents? Social media can be an excellent place to create your personal brand and grow a strong fanbase. What's more, having a professional social account could help you land a gig and meet new clients worldwide. 

 

However, there are some essential things to note before diving in. With multiple social media platforms available out there, you can be overwhelmed in choosing the right one to promote your talent. 

 

This article should give you an idea of how to use social media effectively and onboard yourself in making video content for your voice acting on the right platform. 

Top Social Media Platforms to Promote Voice Acting

There are a lot of social media channels you can use to share beautiful images and other content. However, not every channel is built the same. Some platforms are best to use for different occasions but promoting a voiceover.

 

Here are a few popular social media platforms to consider for a voice actor. 

TikTok

TikTok is one of the best places to showcase your voiceover talent. With 1.1 billion active users worldwide, this platform makes it possible for you to reach out to a greater audience in a short time. 

 

When you post videos, make sure to use the trending music or popular clips that often surface on TikTok For Your Page feed. You can also dub movie clips with your own voice to let people know your skills.

YouTube

YouTube is the most popular video hosting platform in the world. There are tons of video content creators, also called YouTubers making opportunities from this platform. 

 

You can use YouTube as a portfolio of your voice acting and tag relevant keywords to help others find your content easily. Or, if you want to connect with new audiences quickly, use YouTube Shorts instead. This feature will help you reach out to more people, allowing you to find an audience.

Instagram

Although Instagram was previously made for sharing images, current features such as Reels, IGTV, Live, and Story will make a great place to voice your talent. The best thing about Instagram is that you can make a portfolio out of it. 

 

The Instagram page is visually appealing that people can scroll down and find your specific content easily. When uploading an IGTV, users will get a snippet of your content. This will push their curiosity to watch the rest of your video.

4 Handy Ways to Improve Your Social Presence When Promoting Voice Over

These tips should help you optimize social media for building an audience and finding clients.

1. Create a professional account 

You should put a wall between your personal life and the freelance account that you use to promote yourself. After all, freelancing is another type of business where you control every decision! Think about it as managing two types of accounts—one for work stuff and everything else in your private life. 

 

What's critical here is presenting who YOU are on social media without losing track of what matters most: making money through voice acting gigs with clients looking at this platform to see if they want to hire someone like you or not. 

 

It's more convincing to provide potential clients with information about your voiceover skills and experience rather than just showing them random aspects of your personal life. So, please make sure the two accounts don't overlap too much if possible. 

2. Be consistent with your post

Building your personal branding as a voice actor is not a one-time thing. It's an ongoing process that you need to keep up with. Your online identity needs to stay consistent so clients can identify who you are and what services they're looking for when they come across your work on the internet. 

 

To be successful in this field, remember these things: have a profile picture and tagline that represent who YOU truly ARE and post information related to voice acting from time to time throughout social media platforms.

 

You want to show your brand identity, but in a way that differentiates you from the other voice actors out there. By posting often and being consistent with what's on your profile page, clients can easily identify you quickly. 

3. Connect with the voiceover community

Social media is an excellent tool for connecting with people and getting your voice heard in the world. The benefits of social media are endless, but one helpful way to utilize it would be by promoting yourself as a voice actor through platforms like YouTube or TikTok.

 

You can connect with other voice actors who might have similar skill sets, so you don't feel alone on this journey. You can also meet more clients compared to checking a job board. Joining a voice acting community will help you find new opportunities that others may not even exist—all thanks to just following groups online!

4. Follow the trend

Social trends keep changing. You can't possibly measure what makes content become popular. Sometimes, people will go crazy over new trends and make a challenge out of them because it's fun! But also, it's a great opportunity to become famous overnight.

 

Feel free to ride the wave since it will help expose your voiceover talent. You can make a video dubbing from popular movies or clips to showcase your voice acting. This way is much more practical and easier for you to build an audience from scratch and attract new clients.

Wrapping Up

Social media is a great tool for voice actors when looking for gigs and networking with other professionals. It's vital that you interact appropriately on these platforms so as not to come off badly or get blocked by clients, who tend to be more cautious than before about online interactions because of scammers. Make sure your profile reflects which type of voiceover work you specialize in!

 

Connect with voiceover communities where people share job opportunities and tips around that field. This will help you find the right gig without wasting time browsing through potential scams from unprofessional providers posing as legitimate businesses.

 

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

 

Twitter: @breadnbeyond

Email/Gravatar: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

 

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